World’s largest capitalized company, Apple

Apple Inc.  New Headquarters

Apple Inc. New Headquarters (Photo credit: MarkGregory007)

Many students bought stock in Apple as part of the stock market game — probably a good investment for a while even at $600 a share.  In class to day we discussed Apple’s sitting on a pile of cash, about $100 billion.  Apple decided to to a stock buy-back, and pay a quarterly dividend, to get some of that cash back to shareholders.

Apple will still be sitting on a large pile of cash that threatens to keep growing.

It’s interesting reading.

Here’s the story in the New York Times that we used in class to discuss the stock buy-back and dividend payments:  “Flush with cash, Apple plans buy back and dividend.”

Extra reading can greatly aid your understanding of economics, especially with solid examples like Apple lighting your path.

So, I don’t hesitate to recommend to you that you read the excellent biography, Steve Jobs by Walter Isaacson.  I got a copy for our younger son for Christmas, and you don’t deserve any less, students!  (You can get a lot of information in a good review — check out this review of Isaacson’s book by the equally accomplished writer Malcolm Gladwell, in The New Yorker magazine.)

Power of Habit, Charles Duhigg

You may also want to check out this book on business innovation, which features good discussions of Apple’s business practices:  Charles Duhigg, The Power of Habit.  Here’s an excerpt of the book, on how companies can learn your secrets (mainly for marketing).

If you’re not inspired by the stories of Apple, you’re really not breathing, you know?


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